LOS ANGELES, CA—Providing valuable insight into consumer behavior, a study released Thursday revealed that “unsubscribe” is unequivocally the most effective CTA. “This copy is so powerful it resonates with virtually all demographics,” Statistical Analyst Michael Jenson told reporters, adding that the word’s appeal seems to transcend brand loyalty, even when tested across multiple industries. “It appears that ‘unsubscribe’ significantly outperforms more traditional CTAs like ‘register now’ and ‘learn more’, despite being buried in 9 point font within the legal copy. If brands want to increase their CTR, we highly recommend they give their unsubscribe links more prominence.” Jenson went on to note that readers who click “unsubscribe” on a brand’s first email communication show a 100% engagement rate with that campaign.