TORRANCE, CA—Spellbound by the raw talent displayed just hours earlier, Saatchi & Saatchi CCO Greg Schaffer reported Tuesday that a janitor had solved a nearly impossible brief written on the agency’s whiteboard. “It took my colleagues and I two years to crack this” uttered Schaffer, still gazing in awe at the brilliance scrawled before him. “When I threw down this gauntlet, I dreamt that I’d discover a prodigy from MAS or VCU, but not this. Never this.” Schaffer initially posted the brief, which called for 17 benefits to be conveyed in a single message, as a theoretical exercise for his Creative staff. Instead he arrived the next morning to find a humble custodian, having answered the challenge with a fully fleshed campaign—complete with mood boards, comps, and an integrated media strategy. “He just...ran off. Now I may never meet this blue-collar virtuoso,” whispered Schaffer, transfixed as he longingly ran his fingertips across the exquisitely detailed rollout plan. “His concept is so simple, so elegant.” Schaffer went on to speculate that the janitor was a gifted, yet troubled youth, whose true potential could only be unlocked with the help of an affable therapist.