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Mediocre Commercial Redeemed By Nike Logo

June 6, 2023 Peter Estermannn

NEW YORK, NY—Now giddy with excitement over a formerly dismissed entry, the CLIOs judging panel announced Monday that an otherwise mediocre commercial was redeemed by the presence of a Nike Logo. “For those first 29 seconds, we weren’t sure where it was going. There was a guy playing football. Some girl doing push-ups. An alarm clock. Luckily that swoosh appeared to let us know it was an amazing spot,” said Translation CCO Jason Katz, adding that the panel shook off their glazed expressions and squealed with delight once the familiar symbol emerged. Sources confirmed that up until the last few frames, the footage was considered nothing more than a pedestrian, uninspired montage. Yet upon revelation that the piece came from the “Just Do It” brand, it was immediately reinterpreted as a brilliant work of art that all in the industry should aspire to emulate. Katz continued, “Unless another spot is punctuated with such an iconic emblem, I really don’t see the point in reviewing other entries.”

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