LOS ANGELES, CA—Explaining that the Global Creative Officer’s ambitions had now reached their earthly limitations, TBWA President Tom Carroll announced Monday that Lee Clow will be promoted to the status of Celestial Creative Officer.
“We’ve been privileged to have Lee lead our global family for these past 6 years, but he’s now accomplished all he can in the physical realm,” said Carroll. “That’s why, as of June 1st, Lee will begin the process of shedding his bodily prison and evaporating into an aura of pure creative energy. Once the transition is complete, He will oversee all of TBWA’s creative works, both in this world and the next.”
Carroll went on to say that with His new capacity for interstellar travel, Lee will be in the perfect position to establish satellite offices in unexplored galaxies and win accounts that lay beyond the boundaries of our universe. “This is also a great chance for TBWA to collaborate with otherworldly media artists who can transcend space and time.”
Carroll also wanted to reassure the public that in spite of Clow’s promotion, the newly minted demi-god would still be involved in earthly affairs. “Technically, Lee’s spirit will be all around us, all the time, and there will even be specific events to let you know He’s watching over you. For example, every time you crack a brief, that means Lee’s in the room with you. Or whenever you nail a presentation, that means Lee’s by your side. Also, anytime you see a shooting star or a ray of sun breaks through the clouds, those are both Lee.”
Per His contract, Clow will still assume human form to attend quarterly board meetings and provide updates regarding potential clients found in the heavenly abyss. But once finished reporting to His mortal staff, Clow will promptly resume an ethereal state and continue representing TBWA amongst the cosmos.
Clow himself, whose current responsibilities include posing for AdWeek articles, accepting lifetime achievement awards, and riding a solid gold surfboard made of recycled Cannes Lions, was excited to make the transition from figurative, to literal, deity.
“I’m honored and humbled by this opportunity to disrupt other dimensions,” said Clow. “Best of all, I’ll be continuing my voyage as a Chiat/Day Pirate—this time, by pulling anchor and setting sail into the final unknown.”
At press time, Clow let slip that he was also receiving a generous stock options package.